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Advertising

Why academic-career.com:

Why should you advertise withacademic-career.com? There are many reasons from our impressive education industry audience to our affordable pricing and simple advertising packages. academic-career.com provides the most punch for your advertising rupees getting your message out in front of the audience you're seeking at rates that cannot be beat.

academic-career.com enjoys a who's who subscriber list and impressive traffic numbers. Each month academic-career.com receives hundreds of thousands of page views and visits by users and members. academic-career.com is the place to go for education industry information featuring a daily news service, an education industry-leading career center, industry index, industry directory, and more. The site benefit from a fresh, crisp design and easy-to-use navigation that enhances the user experience and helps to generate repeat visits and increased page views. When you need to reach a qualified education industry audience and you don't have time or money to waste, academic-career.com is your best choice online or off.

Our subscriber consists of executives, managers, and employees from many of education industry's leading banners: Delhi Public School, Malwa Institute of Technology, Indore Institute of Science and Technology, Indore Institute of Pharmacy and many others. When targeting academic-career.com members you know you are reaching the influential education industry audience you are looking for. Furthermore, our members and visitors are receptive to your marketing efforts generating impressive response rates that often well surpass industry norms.

When it comes time to start your campaign, academic-career.com provides multiple advertising products developed to suit your needs. From the academic-career.com e-mail blast to the weekly academic-career.com newsletter, we have a solution to get your products and services in front of the education industry. We also offer custom advertising solutions and non-traditional advertising products. To learn more, click here

Once your ad campaign begins you'll want to know how it is progressing. academic-career.com maintains a complete system for tracking your banner advertising on the site. You can track page views, click troughs, and click through percentage through the system on a daily basis. The data is presented by date and by banner, and you can select the date range you're interested in. It provides all the information you need to determine the effectiveness of your campaign and to tweak it for the best results.

At academic-career.com we are serious about the success of your marketing efforts. In addition to our advertising services, we can also help you develop banner ads and showcase ads, write newsletter and email direct marketing copy, and more. When you are ready to take your marketing to the next level, academic-career.com is right there with you.

		Learn more about online advertising and how it compares to other forms of advertising, click here.

		Learn more about our advertising packages and products, get pricing information, and make your advertising purchase, click here.

		Contact Us If you're interested in advertising on academic-career.com, email us at marketing@academic-career.com or call us at 0-9312626591and let us know what advertise solution you are interested in.

Online Advertising

Online advertising is one of the most powerful advertising mediums available today and yet it is also one of the easiest and least costly to use. When you want to reach a large, highly targeted audience in a short period of time there is no better choice. Online advertising is powerful and immediate with the ability to not only create brand awareness and improve positioning in customers' minds but to entice direct action such as a website visit, a newsletter subscription, or a sale.

Is online advertising really that effective? :

Yes, it is one of the most effective marketing techniques available, but you don't have to take our word for it. Here's what an independent study conducted by Millward Brown for the Internet Advertising Bureau had to say:

		"Online advertising, using banners, has tremendous communications power."

		"Banners can impact... brand awareness, brand perceptions, and potential for sales all from one exposure."

		"Any advertiser looking to build their brand and increase their sales should utilize online advertising... to ensure their future success."

How does online advertising compare to offline advertising? :

Online advertising bests offline advertising in many respects from cost to demographics to targeting. Here are just a few of the ways offline and online advertising compare:

		Targeting: offline advertising through television, magazines, newspapers, and the like can offer a fairly high degree of targeting particularly through trade publications and journals, special interest cable TV, etc. However, no advertising medium can match the targeting ability found online. With websites and e-mail marketing you can not only target highly specific demographic and industry groups but specific geographic, behavioral, professional, and company-specific subsets among others.

		Demographics: the Internet is becoming more and more a mirror image of the country and the world in general, however, Internet users still tend to be of higher incomes with higher educational achievement and technology friendliness levels than the general populous making the online demographic one of the most important and influential.

		Control: online advertising offers complete control over your message, your audience, your reach, and much more. When you advertise on television, in a magazine, in the newspaper, or in other offline venues you can never be sure how many individuals see your message. Online advertising, particularly through banner advertising, lets you choose the exact number of people who will see your message and how it will be seen.

		Speed: offline advertising is slow! You can begin an online campaign reaching thousands or millions of potential customers literally in hours. Developing an offline ad takes time, sometimes weeks or even months, and placing that ad is in almost all cases delayed by weeks at a minimum. In the one or two months it takes to develop and place a magazine advertisement you can begin, monitor, alter, tweak, and complete a massive online campaign.

		Upfront Costs: online advertising has low upfront costs - merely the expense of a banner ad or two in many cases. Most offline forms of advertising cost thousands to tens of thousands of rupees to merely develop the advertisement itself. Did you know that the cost of creating a high-quality television advertisement is often more on a per-minute basis than the cost of a major Bollywood blockbuster?

		Midstream Tweaks: once your advertising efforts have begun offline there is precious little you can do to tweak or change your message. With online advertising you can alter your ad creative on a daily basis if desired to test messages and find the perfect fit at an incredibly low price. There is very little sunk cost and changes can occur on the fly.

		Direct Response: online advertising offers the ability for your audience to respond directly and immediately to your offers and you can track this response. Offline advertising offers no response capability beyond perhaps a phone number to call or a coupon to clip.

		Cost: online advertising is one of the least expensive routes available to market your products and services whether measured by total cost or cost per thousand impressions. Online marketing also benefits from extremely low start-up costs and development expenses. You can launch a highly effective online marketing campaign for only a few thousand dollars, a price that won't even cover the development of most offline advertisements.

Products & Placement

academic-career.com presents the perfect online advertising vehicle for companies wishing to reach the Domestic & international education industry. Our site, one of the largest and best received in our market, targets the Domestic & international education industry. Please see our many product offerings below. To discuss your advertising needs, contact us via email at marketing@academic-career.com or call us at 0-9312626591

If you're interested in advertising on academic-career.com, email us at marketing@academic-career.com or call us at 0-9312626591and let us know what advertising solution you are interested in.